With over 100 company-owned and franchised restaurants throughout the Eastern and Midwestern United States, RARE Hospitality International Inc. has a fast-growing presence in the steakhouse segment of the dining industry. This relative newcomer to the market--at scarcely 15 years in business, compared to such 1960s-era chains as Ponderosa and Bonanza--RARE's irreverent style of "cowboy cuisine" shook up the segment. By 1996, the company's core chain of LongHorn Steakhouses numbered 81 units. Following its initial public offering in 1992, the company acquired the Bugaboo Creek Steak House chain and its smaller The Capital Grille group of pricey eateries. Founder George W. McKerrow, Jr. continued to serve the company as chairman through the mid-1990s.




Limited Time Only Steaks


LongHorn Steakhouse New Items:

  • Kansas City BBQ Sirloin: Grilled sirloin glazed with bourbon barbecue sauce and toped with candied bacon, $12.99 for 6 ounces, $15.49 for 8 ounces
  • Manhattan Stuffed Mushroom Filet (pictured): Center-cut filet topped with cheese-stuffed mushroom and bĂ©arnaise sauce, $19.99 for 6 ounces, $23.49 for 8 ounces
  • Texas 3 Chili Pepper Ribeye: Ribeye drizzled with smoky three-pepper blend and topped with onion straws, $16.99 for 9 ounces, $20.99 for 11 ounces

Availability: Through Aug. 24, 2014

1 comment:

  1. Mm! Oh my gosh that steak looks so delicious. It could just be that I'm really hungry right now and everything looks good, but, particularly, that piece of steak looks amazing. I don't get to go out to steakhouses very often, so I always get super hungry just staring at steak. http://www.bardis.com/