With over 100 company-owned and franchised restaurants throughout the Eastern and Midwestern United States, RARE Hospitality International Inc. has a fast-growing presence in the steakhouse segment of the dining industry. This relative newcomer to the market--at scarcely 15 years in business, compared to such 1960s-era chains as Ponderosa and Bonanza--RARE's irreverent style of "cowboy cuisine" shook up the segment. By 1996, the company's core chain of LongHorn Steakhouses numbered 81 units. Following its initial public offering in 1992, the company acquired the Bugaboo Creek Steak House chain and its smaller The Capital Grille group of pricey eateries. Founder George W. McKerrow, Jr. continued to serve the company as chairman through the mid-1990s.




Campfire Smores Brownie


This Longhorn Steakhouse dessert is a chocolate fudge brownie topped with graham cracker crumbs and melted marshmallow creme.  To make these at home just pickup a box of your favorite brownie mix and bake according the the package directions.  Allow to cool and cut into squares.  When ready to serve the dessert sprinkle graham cracker crumbles on the top and put a dollop of marshmallow fluff on top.  Pop in in the microwave to melt and then drizzle with some chocolate and caramel sauce.

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