With over 100 company-owned and franchised restaurants throughout the Eastern and Midwestern United States, RARE Hospitality International Inc. has a fast-growing presence in the steakhouse segment of the dining industry. This relative newcomer to the market--at scarcely 15 years in business, compared to such 1960s-era chains as Ponderosa and Bonanza--RARE's irreverent style of "cowboy cuisine" shook up the segment. By 1996, the company's core chain of LongHorn Steakhouses numbered 81 units. Following its initial public offering in 1992, the company acquired the Bugaboo Creek Steak House chain and its smaller The Capital Grille group of pricey eateries. Founder George W. McKerrow, Jr. continued to serve the company as chairman through the mid-1990s.




Coffee Rubbed Rib-eye

Longhorn Steakhouse Recipe

Serves 4

4 (1 inch thick 12 oz.) rib-eyes

Coffee Rub:
1/4 cup each finely ground espresso and chili powder
2 tablespoons paprika
2 tablespoons brown sugar
1 tablespoon dry mustard
1 tablespoon kosher salt
1 tablespoon black pepper
1 tablespoon coriander
1 tablespoon oregano

Caramelized Shallot Butter:
1 (4 oz.) stick softened unsalted butter
2 oz. of caramelized shallots (instructions below)
1 teaspoon kosher salt
1 teaspoon Worcestershire sauce
1/2 teaspoon black pepper

Rub:  Mix together all the ingredients for the coffee rub. Set aside till needed.

Caramelized Shallot Butter: To caramelize shallots, take approx. 5 oz. raw diced shallots; saute in 2 tablespoons butter and 1/4 teaspoon kosher salt for approximately 20 minutes until they are soft and brown. Using a spatula, mix together all the ingredients for the caramelized shallot butter. Cover and refrigerate.

Steaks: Season the rib-eyes with salt and pepper and coat rib-eyes with 1 tablespoon of coffee rub on each side. Grill rib-eyes to desired doneness (The rub will get very dark on the steak). Plate the rib-eyes and place a heaping tablespoons of caramelized shallot butter on each steak. Garnish with fresh chopped parsley. Serve with your favorite side like baked potato and/or grilled vegetables.

Source: LongHornSteakHouse.com

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